Situation: Heritage of Falmouth, a premier retirement home had all kinds of marketing material, but none of it accurately reflected the kind of “community environment, the facility and staff have created. They found themselves in the midst of a crowded field of retirement homes in a region with a wealthy, aging demographic.

Process: Heritage needed to differentiate itself from the other retirement homes by articulating a unique and luxurious way of living. Residents” need for privacy had to considered, while still promoting the social and service elements of the facility.

Solution: Lead designer, Pat Iamele was able to identify some key characteristics that gave them valuable insights and helped them define the unique lifestyles at Heritage at Falmouth. Lifestyles a high end brochure was created to accurately reflect the lifestyle of its; residents. The brochure accentuated the warm atmosphere, elegant architecture and landscape which evokes a resort like feel.