Situation: JSA Healthcare was frustrated by their design agencies inability to produce Age Well Magazine effectively. The JSA staff was having problems with the quality of the writing for articles and meeting timelines on a consistent basis for production.

Process: Karr met with the magazine production staff at JSA Healthcare to discuss all aspects towards the Production of JSA Age Well magazine. Karr hired Diane Sterret, professional healthcare copywriter, to conduct doctor interviews and write all the articles for the fall issue. The Karr production team implemented time lines for the project, to be adhered to by the client and production staff.

Solution: Lead designer Joe Leonardo was given creative license to bring a new look to the magazine. Karr produced a new look Age Well Magazine with articles that were interesting , well written, and well received by its’ audience.