Situation: Ray Leonard of Ray’s New York Famous bagels approached a major national grocery chain about stocking their new bagel products. Ray introduced the new “Bagel Bop”. The buyer was quick to point out the poor package design of the product, although he thought product itself was viable. Ray was told to bring the packaging up to their chain’s standards. In the meantime, Ray’s had 2 weeks to prepare for a meeting with a regional grocer.

Process: Ray contacted Howard Karass at Karr for immediate help. Howard’s team at Karr took swift action and renamed the “Bop” to a  “Bagel Nibler.” Ray, excited about the new name, proceeded to have KarrPD redesign the packaging for the “ Bagel Nibler “& “Bialy  Sliders.”

Solution: New design, copy, & illustration concepts were proposed for Ray to approve. Our lead designer, Tom Neveu, created  new packaging for Bagel Nibler & Bialy slider. They were an overwhelming success with frozen food buyers. Karr continues to be the agency of record for Ray’s New York Bagels.

Additionally, Karr spearheaded and created the new logo that can be seen on all his new packaging. It is also being integrated into Ray’s new product line, which includes the new Asiago Cheese Bagel and Cinnabagel.

"Karr has become an integral part Ray’s New York Bagels future success."
–Ray Leonard
Ray’s New York Bagels